STIHL
STIHL is one of the leading names in forestry and garden machinery with over 85 years of experience.
With a vast range of petrol, corded electric, and battery machines you can be sure if you have a machinery need they have you covered with state-of-the-art engineering behind all of their products. We keep a large range of STIHL machinery in stock which includes chainsaws, strimmers, blowers, pressure washers, and lawnmowers as well as a huge number of accessories and spares.
Away from the machinery side of things we also stock most lines of STIHL’s personal protection equipment. With everything from helmets and visors to chainsaw protective gloves and trousers, you can be safe while working.
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STIHL's History
Andreas Stihl was not just a passionate engineer, but also a forward-looking entrepreneur. As early as the 1930s, he pushed forward the export business and tapped into new markets abroad. By establishing an international sales and production network, his children have consistently expanded the internationalisation of his company. Founded in 1926, the Stuttgart-based one-man operation has thus become a global player with production sites in 7 countries, a comprehensive sales and marketing network, over 120 partner importers and more than 55,000 dealers in over 160 countries. This international network guarantees that the renowned “made by STIHL” quality is available worldwide and is part of our success story – both now and in the future.
1930s: A pioneer in globalisation
In 1930, the small engineering office in Stuttgart’s city center moves to an impressive machine works in Bad Cannstatt, a highly industrialised district of the city. STIHL is increasingly exporting its portable petrol chainsaw to the USA and Canada and beginning to establish initial relationships with foreign importers. The foundations for future growth have been laid.
1940s: War years and new beginnings
Despite the drafting of numerous employees and frequent air attacks, production is maintained. The STIHL factory in Cannstatt is severely damaged during an air raid on Stuttgart in 1944. All production is relocated to Neustadt (Waiblingen), which becomes the new STIHL headquarters in 1948.
1950s and 60s: Focus on sales
STIHL puts down new roots in Waiblingen in the 50s and 60s with two new plants. Today, three of the eight German plants have a Waiblingen postcode, namely plants 1, 2 and 6. These were strengthened in 1961 by the addition of a plant in Wiechs am Randen (Tengen) and a sales centre in Dieburg (see photo). In 1966, STIHL acquired its first foreign subsidiary (Austria, Vösendorf), with a focus on sales.
1970s: Worldwide production and sales – STIHL expands
In the 70s STIHL ventures overseas, founding production and sales facilities in Brazil (1973), the USA (1974), Switzerland (1974) and the United Kingdom (1978). The company also builds another plant in Ludwigsburg, Germany, in 1977. This internationalisation strategy quickly proves a success: STIHL has been the world’s top-selling chainsaw brand since 1971.
1980s: Up to the far north – still growing
In addition to France, another plant in Ludwigsburg (Germany) and additional branches in Canada, Austria, New Zealand, Spain and Belgium (see image), STIHL also opens up further sites in Norway and Sweden.
1990s: From Tirol to China
In 1992 STIHL acquires VIKING GmbH (see photo), a garden power tool specialist founded in 1981; it is renamed STIHL Tirol in 2018 and becomes an important center of excellence for ground-guided garden power tools and battery-powered products for the company in Austria. In addition, the company establishes some 15 marketing and sales companies in locations including Japan, Mexico and Argentina.
2000s and 2010s: STIHL continues to grow
STIHL opens a new production logistics centre and a new 12,600-square-metre development center in Waiblingen (see photo). A new plant is also built in Fellbach. The company’s international production and sales network grows further, with sites in Bulgaria, India, China, Montenegro, Serbia, Finland and an additional ZAMA carburetor plant in the Philippines.
2020s: At home all over the world
Today STIHL produces in seven different countries (Germany, Austria, Switzerland, Brazil, China, the Philippines and the USA) and is represented worldwide by 42 internal sales and marketing companies, around 120 importers and more than 55,000 dealers.
